Biswaroop BanerjeeExecutive Director, Motoziel Edelweiss Pvt. Ltd. & Executive Director & CEO, MotoZiel

Biswaroop Banerjee, and NIFT alumni (batch of 1995-98), conceived the idea of launching a big bike touring and motorcycle gear retails company, back in 2014. His vision to give a unique touring experience to the big bike enthusiasts of the country as well as the foreign visitors, compelled him to formulate MotoZiel Pvt Ltd. Founded in 2015, with Mr Kalyan Mazumdar, Founder and Managing Director; MotoZiel aims to change motorcycling in India.

Having worked with Royal Enfield, Reliance Retail, Reid and Taylor and other men’s fashion brands in product development over past 15 years, Biswaroop comes with wide experience in design, development & sourcing of motorcycle safety apparel and other soft goods in lifestyle segment, and automotive accessories and parts for aftermarket. During his 6 years’ tenure at the world’s oldest motorcycle brand in production, the brand that re-defined motorcycling in India, Biswaroop had a first-hand experience in launching the gear and lifestyle clothing section of the classic brand at the Auto Expo Delhi in 2012.

The complete spectrum of MotoZiel product and packages launched till date is a testimony to the rich experience garnered by Biswaroop over the years. His passion for two-wheelers, product development -clothing and accessories, value engineering ideas with special interests around auto accessories steered him towards starting his own venture, MotoZiel Pvt. Ltd. and thus he embarked upon the journey of progressing from being a fashion designer hailing from Kolkata to becoming an entrepreneur.

Biswaroop is a true entrepreneur who is an expert at multiple things. His major professional acumen is on designing and merchandising. At every step, he has been deeply involved starting from conceptualizing to client acquisition for building up the brand MotoZiel.

Proud owner of a Royal Enfield and now a Harley Davidson motorcycle, Biswaroop enjoys motorcycling, cycling and running in his leisure time. His love for motorcycling, led him to travel the length and breadth of the country on his motorcycle whenever he could manage time from his creative world.